M83 Hurry Up, We're Dreaming Double LP

Timeline
5 weeks

Roles :
Print Design
Packaging Design
Print Production

Tools :
Illustrator
InDesign
Photoshop

Overview :

M83's 2011 album, Hurry Up, We're Dreaming is reminiscent and transcendent in tone, all about how teenage years are the best of our lives. It evokes deep feelings of nostalgia in it's listeners, making them wish they were back in those simpler times when we all had less to worry about.

My assignment was to choose a double album and redesign it. I was given a dieline and a barcode that I had to work with as well as specific pieces of copy that had to be incorporated into my design. Once the album cover was completed I then had to go through the production process of printing and assembling it.

 
 

Objectives :

My goal for Hurry Up, We’re Dreaming was to generate visuals that looked like the music. I was drawn to the relationship between the “younger self” and the “current self”. I wanted to express the mental transformation of acknowledging the nostalgia of being young and accepting adulthood as an inevitable.

Concept & Challenge :

With my objective in mind I began to ponder what kind of character or object I could create to tell Hurry Up, We’re Dreaming’s story. I wanted it to feel like the transformation was happening in space or in an other worldly realm.

The challenge I faced was determining how to convey a complex concept through visuals while making sure they were in line with the tone and style of the music.

Solution :

I created intricate 3D geometric shapes that are intended to be symbolic of young spirit.  Some of them have fills and others don’t. My intent for this was to evoke vulnerability with the shapes that are composed of strokes, they are essentially “see-through”, unprotected and ignorant in a way to all of the trials and tribulations that come with being an adult, ones that we are oblivious to when we are young.

I used thick bars to represent how adulthood is conveyed as "caging in" youthful nature in the music. Through the four panels of this design the shapes go through a journey and eventually break free from the bars, acknowledging youth and accepting adulthood.

I used black and white to evoke the transcendent tone of the music, the typography is a classic sans serif that I placed strategically based on the artwork. The album cover is more of an artistic piece while the insert is highly informative, containing all the song lyrics that are featured on Hurry Up, We’re Dreaming.