naya - coming soon

Timeline : 18 weeks

Cameron M. Fletcher

Roles :
Concept Development
Art Direction
Print Design
Data Visualization
Print Production
Book Binding

Tools :

Overview :

NAYA is a contemporary art book that engages and broadens perspectives of first person relationships to scale. It is an edition of five case bound books, published in May of 2017.


Objectives :

Our goal with NAYA was to create a stand alone artifact intended to entice the eye and provoke thought on the unseen through collaboration and a fusion of our visual aesthetics.

Concept & Challenge :

This personal project came to fruition based off of our mutual interest for the complexity in some of the most simple things and how altering or completely removing context of an image gives it a whole new meaning that is subject to individual interpretation. Minute objects can appear massive and vice versa. Through the use of macro photography and overlays of data visualization and graphics, viewers can draw similarities between vast systems of units and microscapes. NAYA exists as a textural experience that is intended to push the boundaries of conscious thought and traditional presentation of information.

Given the nature of the content and the fact that NAYA has no formal structure it was difficult for me in the early stages of the project to wrap my head around what the book was going to be because it is far less literal than my other work. The production side of the project also proved to be a challenge because I had no prior experience with book binding.

Solution :

NAYA means partial viewpoint, abstracted from what an item might be in itself. Generated visual and textual content are designed to intentionally push past the rules and guidelines of the medium. The book has no formal structure. Ideally someone could pick it up and discover something even if they just glanced at a few pages. The individual parts cannot be separated from the whole. The book exists as a textural experience, meant to be viewed all at once. Embedded devices such as pagination and balance of layout enhance the process of discovery and develop over the course of the book. Accompanying text helps to provide a sort of framing device for the images without being overtly referential.

Every visual and physical attribute of NAYA was intentional. We devoted an extensive amount of time and energy taking everything from image subjects to paper stock and binding technique into account. It is an exemplary demonstration of both Cameron and I’s interests and styles best described by Blind Men and an Elephant, “Symbolists believed that art should represent absolute truths that could only be described indirectly”.