George Takei x traceme:
Trekei collection


Creative Direction
Artwork Design
Garment Selection
Promotion Campaigns


George Takei is a timeless ambassador of story, equity and justice. A lover of bad jokes and good reads. He is most recognized for his role as Sulu Hikaru on Star Trek. The Trekei Collection reflects iconic elements of Star Trek — those most treasured by superfans, but it also offers a different point of view.

Trekei is focused on the infinity of space, a metaphor for the limitless impact that Star Trek has had on generations of people. I drew inspiration from constellations, solar activity and the intricate shape of the USS Enterprise ship. Subliminal messages are threaded through the type-based compositions, intending to shed new light on the depth of their meaning.