NAYA, AN ENGAGEMENT OF SCALE
Print Design & Production
Cameron M. Fletcher — Photography, Brand & Content
NAYA is a contemporary book that engages perspectives of first person relationships to scale. It is an edition of five case bound books, published 05/2017. NAYA means partial viewpoint, abstracted from what an item might be in itself.
This project spurred from a mutual interest in the complexity of the most simple things. We marveled at how altering the context of an image gives it a whole new meaning, subject to individual interpretation. Minute objects can appear massive and vice versa. Through the use of macro photography and overlays of data visualization and graphics, viewers can draw similarities between vast systems of units and microscapes. NAYA exists as a textural experience that is intended to push the boundaries of conscious thought and traditional presentation of information.