naya
an engagement of scale
 

Collaborator & Product Photographer Cameron M Fletcher

 
 

Roles

Concept Development
Art Direction
Print Design
Print Production

Overview

NAYA is a contemporary art book that engages and broadens perspectives of first person relationships to scale. It is an edition of five case bound books, published in May of 2017.

Tools

Illustrator
InDesign
Photoshop

Concept

This personal project came to fruition based off of a mutual interest for the complexity in some of the most simple things. We marveled at how altering or removing context of an image gives it a whole new meaning that is subject to individual interpretation. Minute objects can appear massive and vice versa. Through the use of macro photography and overlays of data visualization and graphics, viewers can draw similarities between vast systems of units and microscapes. NAYA exists as a textural experience that is intended to push the boundaries of conscious thought and traditional presentation of information.

 

Solution

NAYA means partial viewpoint, abstracted from what an item might be in itself. Generated visual and textual content are designed to intentionally push past the rules and guidelines of the medium. The book has no formal structure. Ideally someone could pick it up and discover something even if they just glanced at a few pages. The individual parts cannot be separated from the whole. The book exists as a textural experience, meant to be viewed all at once. Embedded devices such as pagination, inserts, and balance of layout enhance the process of discovery and develop over the course of the book. Accompanying text helps to provide a sort of framing device for the images without being overtly referential.