PORTSHOWLIO 2017 BRANDING

roles

Art Direction
Brand Identity
Systems Design
Product Design

overview

Each year the graduating class at SCCA produces their own portfolio show called Portshowlio. As a member of the branding team I was responsible for developing the visual tone of the show, designing collateral and copywriting as well as overseeing the execution of the brand across teams.

The vision for the identity was bold, modern and experiential through a multidimensional lens. Our goal was to create a canvas for each graduates work to shine, considering all ages, demographics and functions within design and photography.

 
 
 

CREDITS

Logo — Melody Hirsch
Show Poster — Mariah Irwin
Enamel Pins — McKenna, Jenni & Megan Falcon
Print Invitations — Amy Ray & Clarita Hinjosa
Postcards — Nathaniel Bergstein
Pens — Megan Falcon, Jenni Sands & McKenna Green
Show Book — Megan Falcon, Jenni Sands & McKenna Green