Tally Identity SYSTEM


Creative Direction
Brand Identity
Systems Design
Product Design


TALLY, the second product launched by my team at TraceMe Inc. is the newest no-risk, all-rewards sports predictions app. TALLY’s mission is to amplify live events, starting with weekly NFL and NCAAF games. TALLY is always free to play, with guaranteed payouts in every game.

The TALLY brand captures both the dynamism of live events and the playfulness of gamification through strong graphic treatments, playful typography and an extensive color system.